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Trade Education:
Connecting Organizations
with the Global Economy

  Realizing the definite impact that trade can have on the global economy, for the past decade, corporations, associations and other leading organizations have been getting involved in important global and trade issues. It is very important for organizations to "step up efforts to educate and mobilize their constituencies about the challenges and opportunities of global trade," explains C. Michael Armstrong and Joseph Gorman, Chairmen of the President’s Export Council. For the President’s Export Council, "trade education" has become " its number one priority," encouraging many leading organizations to now participate in trade education activities.

  The implementation of Trade Education Techniques in businesses has brought them many benefits and unexpected opportunities. "Certain trade education practices have emerged as such highly successful techniques to communicate with their members/employees that they prove effective regardless of the organization’s affiliation of specific point of view."

  Former Secretary of Commerce William Daley designated November 10 as National Trade Education Day in 1999 with the purpose of encouraging "businesses and governmental officials to meet with workers, students, teachers and local civic leaders to discuss the benefits and challenges of trade." To learn more about the National Trade Education Day, visit The U.S. Department of Commerce Website.

  To learn more about how certain organizations have implemented Trade Education Techniques via mobilization of organizations’ grassroots members, publications, or the Internet, you can visit the Websites of the following organizations that have chosen to "Go Global."

These organizations in particular have taken advantage of the Internet as a method for trade education and activation.

Other greatly contributing organizations:

ABB, Inc.
The Boeing Company
Cargill, Inc.
Case New Holland Inc.
Caterpillar Inc.
DaimlerChrysler Corporation
Eastman Chemical Company
Eastman Kodak Co.
ECAT
Harley-Davidson Motor Company
Hewlett-Packard
Ingersoll-Rand Company
Motorola Inc.
National Association of Manufacturers
Proctor and Gamble
Southern Growth Policies Board
TRW Inc.
The Business Roundtable
U.S. Chamber of Commerce
United Parcel Service
United Steelworkers

Source:
"Best Practices" In Trade Education:
A Report to the President Prepared by the President’s Export Council Subcommittee on Trade Promotion.

This report and others are available at PEC’s website.

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